Privacy Policy

Alive Communications Limited is committed to the privacy of all its customers and will ensure their privacy is protected.

Website Privacy Notice

Alive Communications Ltd

Version 1.0 — August 2026

This privacy notice applies between you and Alive Communications Ltd (“Alive”, “we”, “us”, or “our”), a company registered in England and Wales at registered address 1 Minster Court, Tuscam Way, Camberley, Surrey, GU15 3YY, company number 3800167. Alive takes data privacy very seriously and is committed to protecting the privacy and security of the Personal Data we process about you.

1. Definitions and interpretation

In this privacy notice, the following definitions are used:

Personal Data
Any information from which someone can be identified, either directly or indirectly. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws.

Data Protection Laws
The UK GDPR and/or the EU General Data Protection Regulation (EU GDPR — EU Regulation 2016/679) (whichever is applicable) and the Data Protection Act 2018 (DPA 2018).

UK GDPR
Has the meaning given to it in section 3(10) of the DPA 2018.

Website
The website at www.alivecomms.com and any sub-domains of that site unless expressly excluded by their own terms and conditions.

2. Purpose of this privacy notice

The purpose of this privacy notice is to explain what Personal Data we collect about you and how we process it. It also explains your rights under the Data Protection Laws, so please read it carefully. If you have any questions, you can contact us using the details provided in the section entitled ‘Contact us’ below.

3. Who this privacy notice applies to

This privacy notice applies to you if:

• you visit the Website, download content, or contact us via the Website;
• you are a current or prospective client of Alive;
• you enquire about our services by email, telephone, or post;
• you sign up to receive promotional or marketing communications from us;
• you register for, or attend, an event that Alive produces or manages; or
• you are a supplier or freelancer engaged by Alive.

4. Controller and processor

We are the controller of the Personal Data we collect through our own interactions with you. This means that we determine what Personal Data to collect and how to process it. We are registered with the UK supervisory authority, the Information Commissioner’s Office (ICO), in relation to our processing of Personal Data.

In the course of providing event management and communications services to our clients, we may also act as a data processor — processing Personal Data on our clients’ instructions. In that capacity, we act in accordance with the written instructions of our clients and the requirements of applicable Data Protection Laws.

5. Collection of your Personal Data

The type of Personal Data we collect will depend on our relationship with you, as set out in the table in section 6 below. We collect most Personal Data directly from you in person, by telephone, email, or via the Website. We may also collect your Personal Data from the following third-party sources:

• reputable companies that provide lead generation or contact list services;
• third parties to whom you have provided consent to share your data with us; and
• publicly available sources, such as social media platforms, LinkedIn, and Companies House, to verify business contact and company details.

6. Purposes and lawful bases for processing

We will use your Personal Data in the following circumstances. The table below sets out the categories of individuals whose data we process, the types of Personal Data involved, our purposes for processing, and the lawful basis we rely on.

Where Personal Data is processed because it is necessary for the performance of a contract to which you are a party, we will be unable to provide the relevant services without the required information.

7. Sharing your Personal Data

We may need to disclose your Personal Data to third parties in order to provide our services, operate our Website, and comply with our legal duties. We will only share your Personal Data to the extent necessary for the relevant purpose. The categories of recipient are as follows:

• Service providers: your Personal Data may be held and processed securely by third-party infrastructure and technology providers, including our website hosting provider, customer relationship management system, email platform, event management tools, analytics services, and other service providers engaged to support our business operations. All such providers are required to handle Personal Data in accordance with applicable Data Protection Laws.
• Clients: where we process Personal Data on behalf of our clients in the course of delivering event management services, we may share relevant Personal Data with those clients as necessary for the delivery of the project.
• Corporate transactions: we may transfer your Personal Data if Alive is involved, in whole or in part, in a merger, sale, acquisition, restructuring, reorganisation, dissolution, or other change of ownership or control.
• Regulators and law enforcement: we may disclose your Personal Data where reasonably necessary to comply with a legal obligation, court order, or government or law enforcement investigation; to assist in the prevention or detection of crime; or to protect the safety of any person.
• Enforcement of legal rights: we may also share your Personal Data to protect our legal rights and those of our users, clients, and business partners; to enforce our agreements; or to investigate and take action in respect of illegal activity, suspected fraud, or other wrongdoing.

You can ask us for more information about the third parties with whom we share your Personal Data by contacting us using the details in the ‘Contact us’ section below.

8. How long we keep your data

We will retain your Personal Data for the period necessary to fulfil the purposes described in this privacy notice. In general:

• Client and supplier data will be retained for the duration of the relevant contractual relationship and for a period of six years thereafter, in line with our legal and contractual obligations and to enable us to deal with any claims or disputes.
• Prospective client and business contact data will be retained for as long as there is active engagement or a reasonable prospect of a future business relationship. Where there has been no meaningful interaction for two years, we will review whether continued retention is justified.
• Event attendee data will be retained for the period required by our client and by applicable law, and will not be used by Alive for any purpose unconnected with the event.
• Website usage and technical data collected via cookies will be retained in accordance with our Cookies Policy.

At the end of the applicable retention period, your Personal Data will be securely deleted or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.

9. Use of cookies and similar technologies

We use cookies and similar technologies to collect certain data when you interact with our Website. Cookies help us to improve your experience and to understand how our Website is used. You can find out more, including how to manage your cookie preferences, by viewing our Cookies Policy.

10. International transfers

Your Personal Data may be processed outside the United Kingdom (UK) or the European Economic Area (EEA) by some of our third-party service providers. Where this is the case, we will ensure that appropriate safeguards are in place to protect your Personal Data to a standard essentially equivalent to that guaranteed within the UK or EEA. Such safeguards may include the use of standard contractual clauses approved by the ICO or the European Commission, or reliance on an adequacy decision.

You may contact us for further information about the specific safeguards applied to any international transfer of your Personal Data.

11. Your rights and how to make a complaint

11.1 Your rights

Under the Data Protection Laws, you have the following rights in relation to your Personal Data:

• Right to be informed: you have the right to know what Personal Data we collect, why we process it, the lawful basis we rely on, who we share it with, and how long we keep it. We use this privacy notice to provide that information.
• Right of access (Subject Access Request): you have the right to receive a copy of the Personal Data we hold about you.
• Right to rectification: you have the right to have any inaccurate or incomplete Personal Data we hold about you corrected.
• Right to erasure (right to be forgotten): you have the right to ask us to delete your Personal Data, subject to certain conditions and exceptions.
• Right to object to processing: you have the right to object to our processing of your Personal Data. Where you object to processing for direct marketing purposes, we will cease that processing immediately.
• Right to restrict processing: you have the right to ask us to restrict our use of your Personal Data in certain circumstances.
• Right to data portability: you have the right to ask us to transfer your Personal Data to another party in a structured, commonly used, and machine-readable format.
• Automated decision-making: you have the right not to be subject to a decision based solely on automated processing that significantly affects you. Alive does not use automated decision-making.
• Right to withdraw consent: where we rely on consent as the lawful basis for processing your Personal Data, you have the right to withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of any processing carried out prior to withdrawal. If you withdraw consent, we will stop processing for the relevant purpose unless we have another lawful basis to do so.

11.2 Exercising your rights

You will not normally need to pay a fee to exercise any of the above rights. However, we may charge a reasonable fee, or decline to comply, where a request is manifestly unfounded or excessive.

To exercise any of your rights, please contact us using the details in the ‘Contact us’ section below. We may need to verify your identity before processing your request. We will respond without undue delay and, in any event, within one month of receipt. We will notify you if we require additional time to respond to a complex request.

11.3 Making a complaint

If you are concerned about the way in which we are handling your Personal Data, you have the right to lodge a complaint with the ICO, the supervisory authority for data protection in the UK. The ICO can be contacted online at https://ico.org.uk/global/contact-us/ or by telephone on 0303 123 1113.

We would, however, appreciate the opportunity to address any concerns you may have before you contact the ICO, so please do reach out to us first.

12. Children

Our services are directed at businesses and professionals and are not intended for children under the age of 16. We do not knowingly collect Personal Data from children. If you become aware that a child has provided us with their Personal Data without appropriate parental or guardian consent, please contact us and we will take prompt steps to securely and permanently delete that data in accordance with applicable law.

13. Contact us

If you have any questions about this privacy notice, wish to exercise any of your rights, or have a concern about how we handle your Personal Data, please contact us by:

• Email: headoffice@alivecomms.com
• Telephone: +44 (0) 1252 710 898
• Post: Alive Communications Ltd, 1 Minster Court, Tuscam Way, Camberley, Surrey, GU15 3YY

We aim to respond to all enquiries within five business days.

14. Changes to this privacy notice

We may update this privacy notice from time to time to reflect changes in our services, our data processing activities, or the applicable law. Where we make material changes, we will notify you by a prominent notice on our Website or, where appropriate, by direct communication. The date of the most recent version is shown at the top of this notice. We encourage you to review this notice periodically.