Media Roadshows, Worldwide

Amadeus wanted to strengthen relationships with their media contacts through a series of events aimed at their top-tier journalists. Led by the Corporate Marketing & Communications (CMC) team, the programme aimed to build awareness and understanding of Amadeus, create new media connections, and deepen existing relationships.

We designed and delivered a globally consistent event programme while tailoring each experience to the local audience. Events were held in London, Singapore and New York.

A centralised content and messaging strategy ensured every event reflected the Amadeus brand and key business priorities, while local venue selection and on-the-ground delivery created authentic experiences in each market.

The series successfully strengthened relationships with existing media, created new journalist connections and increased awareness of Amadeus across key markets. By combining global consistency with local relevance, the programme established a powerful platform for ongoing media engagement across three continents.