Experiential Marketing, Barcelona

Mobile World Congress

Objectives:

ServiceNow takes a garden space at MWC each year to showcase its key service offerings. The objectives of the space are to; educate and showcase their key services/tools. Generate new contacts and leads. Allow for networking and engagement. And Sponsors are also invited to have a presence.

Approach

Our aim was to design an inviting and engaging space that attendees would enjoy spending time in alongside finding out more about ServiceNow and their services.

Outcome

In addition to networking, attendees got to experience first-hand ServiceNow’s products through a series of demo pods and hear more about their services through a series of interactive presentations. They attended meetings and got to escape the noise and intensity of the main halls as the ‘garden space’ is outdoors. The space was really well attended across the three days and we enhanced the experience further by hosting sponsored drinks receptions at the end of each day allowing attendees to also unwind and have fun.

“I just wanted to take a moment to express my heartfelt thanks for not just the work last week, but the months of planning and dedication to make this our most impactful and successful MWC to date.”

Alex Riches, Senior Event Manager, EMEA Events & Marketing

Alive at MWC

We know MWC very well and over the years have been lucky enough to be involved with some of the industry’s leading brands such as ServiceNow, Dell, Samsung, ARM and HP to name but a few. See above for one of our recent projects at MWC. If this is an area you’re interested in please do get in touch and one of the team will contact you.

How can we help?

From strategy to development to logistics and from design to production and content creation, we’ve got it all covered. We can handle every aspect of your event for you, or step in to provide support wherever you need it.
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